The fast–paced world demands agile technologies, meaning it is demanding to end physically involving tasks and make mundane tasks seamless to execute. The world has started accepting voice searches to the fullest. Smart homes are one of the best examples because Siri and Alexa dominate there, and not only that, even while driving a car or performing some other multi-tasking event, voice search becomes the first preference.
But does voice user interface in web development require optimization, and if yes, then how? Let’s figure out the importance of voice search.
- Increase in demand for voice search
Voice assistants have been popular for a short period. Whether Siri, Alexa, or Google Assistant, everyone has leveraged either. The demand for voice assistants increases for several reasons: convenience and making mundane tasks much swifter (without physical intervention). And due to its hands-free and eye-free functionality, even the pandemic cannot affect its sales. There were almost 4.20 billion in special sales of voice assistants, even in such a tough time. And it is expected to double by 2040. In all this race, the content should be compatible with voice queries for which you must optimize voice search. There should always be a dire need for voice SEO.
- Offers great convenience
As discussed in the above point, voice assistants have delivered convenience, which is one of the demand-boosting factors. In the fast-paced world, people do not want to have a slow process even in their dreams, and what’s coping them with the fast-moving world becomes their go-to product. Also, these voice assistants have made people multi-taskers, meaning due to these voice assistants, you can drive a car and talk on the phone, send messages, or play music. The only cache with the voice assistants is that it presents only a single result, making it quite challenging to rank amongst millions of queries. Voice search optimization is one of the key factors to offer great convenience and perform multi-task anytime.
- Get the benefit of local traffic
It has been marked that most local listings are found with voice searches. For instance, voice searches are leveraged to find nearby cafes, restaurants, or spas. Thus, make sure that you leverage voice searches to gather your local traffic and boost the new customer ratio. =
- Ensure a spike in e-Commerce sales
Buying or consideration phase of the sales funnel is where voice searches have been highly leveraged. Therefore, if you own an e-Commerce store, you must opt for voice searches and witness a boost in sales and revenue of your e-Commerce business.
- Competitive advantage
Since voice-based search is an emerging technology in the market, the one who opts for it soon will be advantageous in the long term. Therefore, it becomes important to add Voice SEO to your strategy and get the maximum benefit from it.
Now that you know the importance of voice search, let’s also understand how to optimize voice search.
How to perform voice search engine optimization?
It requires a lot of effort to optimize your content to rank in voice search results. Optimization is one way to rank your content better. Now how to optimize it, let’s figure it out.
- Ensure the conversational tone of the content.
Always use natural language instead of fancy words because voice technology leverages NLP, which helps rank content better if it is easier to understand. A conventional tone is far better than such fancy phrases or words.
- Target long-tail keywords.
The difference between textual and voice search is that the former is specific, while the latter is often performed with a complete question. For instance, if someone wants to buy a mobile phone, they will type “mobile phones” in textual search, while over voice search, they tend to speak out “mobile phones under $400.” Targeting a long tail keyword often works when ranking content for voice search results.
- Make local search optimization.
Make sure you add your business to Google’s My Business listing so that whenever any user searches, Google shows up your listing. And since voice search happens to be one of the favorite searches for local businesses, you will be at an advantage here.
- Make sure to add interrogatory words & FAQs.
Try to be interrogative when adding content for your business. It should never be a two-word keyword; it should always be specific to match your user’s requirement, and Google can consider your content to rank better and offer it as a search result.
- Schema markup.
Most voice search results have schema markup, resulting in better ranking. It includes every single detail about your web page that helps Google understand the intent of your webpage. This is important because the search crawlers must know about your page, and then only it will get a better ranking in search results.
- Reduce website loading speed.
Page speed equally contributes to the ranking factor on the search engine. Users who wait too long will likely abandon your website or application. For this, you must keep your page loading speed to a maximum of 1 or 2 seconds.
Voice search optimization is important because, along with precise results, it also delivers maximum convenience. Users seek comfort, and one that offers maximum comfort users tend to consider optimum for their use. Along with optimization, if you are looking for an in-depth idea about the voice user interface in web development, you must read about it. You can even go through the web development services to understand what services will it require to build a voice user interface.
Chandresh Patel is a CEO, Agile coach, and founder of Bacancy Technology. His truly entrepreneurial spirit, skillful expertise, and extensive knowledge in Agile software development services have helped the organization to achieve new heights of success. Chandresh is fronting the organization into global markets in a systematic, innovative, and collaborative way to fulfill custom software development needs and provide optimum quality.