People do business with people and not logos, which also means that consumers are expecting more from a business. So, you have a LinkedIn company profile, and you have a website, even a product page, but you don’t see the expected results, which leads us to the question of what you can potentially do to make your business stand out on LinkedIn.
If you are on LinkedIn, you will want to shift your strategies in a way to foster connections, improve brand awareness, and build partnerships, in which case, you will want to avail yourself of the virtual data room of Firmex.com to keep your data secure and collaborate with potential business partners in a safe and controlled virtual environment.
That said, you might want to shift your mindset and change the way you see when you look at your general marketing strategy, specifically the way it relates to LinkedIn. You might want to integrate a content strategy that revolves around people instead of posting branded content.
Here is what you will want to do:
Find a Face to Represent Your Brand
Typically, the brand face is the owner or another person who is in leadership. If you have a big company, this could mean that you can have an entire team of professionals, sales representatives, executives, and literally anyone who could be an expert on the products and services.
Regardless of whom you choose to represent your brand, they have to be willing to represent your brand. By having a face for your brand, you will also be humanizing your brand by bringing forward the expertise of the individual.
Another potential benefit of finding a face for your brand is that you will potentially increase the investment of your employees as they will be motivated to be more productive. Also, this strategy will increase brand affinity, which is the emotional connection between potential customers and your company.
Understand Your Customer
You can only stand out on LinkedIn and in your niche by knowing your customers. You will want to identify your customer’s pain points and understand the gap between where your customers are now and where they want to go, which is also the reason for them to approach your company.
The better you know your customers, the easier it will be for you to create content for your customers. An easy way to figure it out would be to talk to your sales team and assess what questions they receive from potential clients. You will also want to look at emails and assess the questions your prospects have asked you.
Then, you can proceed towards creating content that addresses the problems of your clients.
Update Existing Content
Your company profile already has blogs, white papers, and articles, which means that you have a repository that you can pull from. You will want to assess the repository and figure out what is going to resonate with your customers the most and which of the long content would be the easiest to put into shorter form content.
You can, for instance, take longer blog posts and repurpose them into thought leadership content on LinkedIn.